For some years now OnePlus has “normalized”, expanding its catalog towards the mid and low range as regards smartphones, but above all also exploring the wearables sector with true wireless earphones and smartwatches. The merger with Oppo seems to have given a further boost to this transformation, and if on the one hand rumors have emerged this week related to the return of a possible “flagship killer”, on the other hand in these hours there are rumors that anticipate four OnePlus products on the launch pad that are not phones.
The well-known leaker Mukul Sharma on Twitter has in fact declared that two new TWS earphones, a new smartwatch and also an unprecedented smartband are coming. Sharma also specified that the headphones will soon debut on the Indian market, and that a model will be associated with the “Nord” series (the Nord Buds have arrived here just over a month ago) – and will therefore be cheaper, but also less sophisticated at a technological level. The launch window would be in Q3, so between now and the end of September, and should coincide with the debut of new OnePlus smartphones. The leaker, however, did not provide further details either on the earphones, or on smartwatches and smartbands.
Waiting for more information, what we can do is note that the most delicate product is probably the smartwatch. OnePlus Watch, launched last year after a marketing campaign that had pushed expectations up, has disappointed resoundingly proving to be a failed product, as we explained in our review.
It was supposed to be that product capable of marking the symbolic leap of OnePlus from niche brand to ecosystem proposal, and instead it was proof that that leap was still too long. With the OnePlus Watch 2, therefore, the company will not be able to repeat the same mistakes, under penalty of further compromise of its reputational capital. Similar speech, but less heavy, regarding the OnePlus Band 2: also in this case to carve out a significant space in the sector requires an extra effort compared to what was shown with the model launched in January.
