It is not only the technical and aesthetic characteristics of the new iPhones that intrigue enthusiasts, potential buyers and professionals: another parameter to say the least fundamental is the price at which the expected models – namely iPhone 14, 14 Max (or Plus?), 14 Pro and 14 Pro Max – will be offered on the market. And this year the discourse becomes complicated due to the uncertainties along the supply chain (scarcity of components, for example) and the political-economic difficulties that are being experienced.
Well, according to the words released by analyst Dan Ives of Wedbush Securities to the British Sun, it seems that the 2022 generation will cost on average a hundred dollars more than the current iPhone 13, 13 mini, 13 Pro and 13 Pro Max models. Explains. Be careful, however: nothing is obviously certain, neither the rumor, nor the possible intention on the part of Apple to charge the consumer for this possible increase.
More cautious instead Ben Wood, analyst at CCS Insight, who limits himself to saying that “Apple will have to make some difficult decisions on the prices of the iPhone 14”. Like Ives, Wood also does not rule out a price increase, preferring however to dwell on the fact that this is a topic still under discussion in the Cupertino offices. Components and the production process are increasingly expensive, but pouring everything on the apple buyer would risk a (potential) contraction in sales.
THERE IS ALSO INFLATION
Another problem to take into account is inflation: with such a high level, the purchasing power of consumers decreases, and increasing the selling price of the 2022 iPhone range could have negative consequences on the company’s accounts. However, for now, very promising shipping volumes are expected, even higher than those of the iPhone 13 and its variants. And then we will have to evaluate the actual cost of new components that Apple intends to integrate on the new generation: the thought in this case goes to the front camera which, according to Asian media, will cost even three times as much as the current one.
Currently the “basic” offer is represented by the iPhone 13 mini, with a starting price of 839 euros. As we know, Apple should have decided to replace the little appreciated 5.4-inch model with the new iPhone 13 Max variant, in fact shifting the entry price inevitably upwards. To be clear:
The entry level would become the basic 14, in fact with the same price as the iPhone 13. In this way, Apple could pass on the increase in cost to the consumer while maintaining the starting price of the range unchanged.
