Condé Nast and OpenAI: a new way of working
The world-renowned Rolling Stone reported that such media behemoth as Condé Nast, the publisher of The New Yorker, Vogue, Wired and other esteemed magazines, signed a strategic memorandum on a long-term cooperation with the AI firm OpenAI. The objective? Find content from different Condé Nast brands using ChatGPT and SearchGPT, OpenAI’s search engine application.
An industry in the middle of a metamorphosis
The announcement is made amid a heightened worry over cases where AI firms are ‘borrowing’ editorial content without permission. Some of the media outlets that have commenced legal suits against these companies include the following: Some have proceeded to accuse these companies of plagiarism. This is most evident by the recent letter of cessation and repudiation that Condé Nast has sent to the start-up known as Perplexity.
This is not to say that it is without avails for the future of journalism. Various media companies could be already standing on the precipice of business failure before the litigation against AI companies takes place. He said in an internal memo: ‘Our partnership with OpenAI is starting to counterbalance these revenue declines, enabling us to persist in defending and advancing our journalism and artistry.’
Legislation is in line
However, Lynch is not the only one to be worried as the following academic voices will show. On 8 June, three senators proposed the COPIED ACT – a bill is aimed at defending journalists and artists from the theft of their works by AI corporations without their consent. A measure that has been received with positive sentiments by many in the fraternity of journalism.
Thereby, there is turbulence in the media environment. While companies such as Perplexity embark upon a search for ways to divide the advertising revenue with the publishers in order to regulate the access to the content related to their products, a difficult question is being asked: what will happen with journalism in future, given that even manual procedures are being automated?
