Here’s what appears to be happening, the app: When Sonos was designed and its application developed, it is likely that users expected and were used to smooth sailing whenever the application was launched.
Sonos, the audio producing company also has severe issues with its software mobile application. These have not only done the company a lot of harm and its users even more, but has also led to a delay in the release of a new highly anticipated set-top box.
Being a user of Sonos products, I was saddened with the current situation with the app for this product. This is applicable to the current case because she took my devices and Tidal password and as of now I have not used the app with my Sonos equipments. Of course, efforts have been made to apply fun on the app but the chances are gone now.
Impact on sales
However, this has brought a negative influence in the sales of the Sonos products as indicated in the following: The Sonos Ace headphones which are well produced have not done so well in the market especially because of the problems with the app.
Basically, to be prepared for the advent of new headphones, Sonos carried out a redesign of the application but failed in its execution. The application also started taking longer time to link to the existing speakers which irritated users who had made an investment on Amazon’s range of smart connected audio devices.
It is about the future of Sonos The future at Sonos is at stake
This year Sonos’ share has declined 32% and the company suffered from some problems such as a missed gross margin forecast as well as customer complaints. Probably, we could face the situation when one of the key audio brands will go bust, which will be very shameful.
Sonos needs to invest a huge amount of efforts into regaining its customer’s confidence – both old and new. The only way to do this is to edit the app through which they manage their devices, as we have mentioned before. Well, who is going to wake up one day and decided to purchase a new device only for the software that handles it to disappoint him or her?
