A wave of painful headaches for the company and its customers has been initiated by the spring update.
The Sonos app: a failed update
The dominant multiroom audio company Sonos found itself rattled after a bloat with the issue of its application in the last spring. Later Sonos admitted the error of its ways by stating that it had ‘made a huge mistake’ with the redesign and that it had many ‘problems’ which stand in the way of adding the features people wanted.
Damage that failure can cause to the company
The consequences of its failures are not only angry faces of the users but also…I want you to notice that this is only the first aspect of the problem. They are frequently awaiting a ready-to-be product to go to market before the holiday season, and have had to postpone two such products in the past. Further, the company has committed mistake in utilising its resources to fix those issues of the application that are negative. Patrick Spence, Sonos’ CEO unveiled that, at the time of the third quarter earnings call it would have cost the company between $20 million and $30 million.
Now and then and future possibilities
However, officials are not determent to get on right path and to fix it. Patrick Spence recognised in his most recent earnings call that investing in a new software architecture was the correct long-term approach for Sonos, however complicated the process. ‘We will not stop until we sort out all the issues that relate to our app,’ Spence emphasizes. Focusing on the app stability, Sonos has its work cut out for it, but as of now, the company does not disclose the exact date when these problems will be effectively solved.
The fact as to which products should have been released remains unknown, though rumours hint at a new soundbar and a top-tier TV streaming box. One thing is certain: Spence said it aptly – the company is ‘ambitious’ and once these issues are sorted, the company is capable of advancing with great purpose.
